Loyalty Vietnamese Coffee

Founded by Sahra Nguyen, a first-generation Vietnamese American filmmaker-turned-roaster, Nguyen Coffee Supply emerged as America's first specialty Vietnamese coffee importer, boldly championing the stigmatized robusta bean when the industry dismissed it as inferior. Their roasting philosophy centers on elevating Vietnam's position as the world's #1 robusta producer through direct relationships with farmers like Mr. Ton, a fourth-generation grower in the Central Highlands, while challenging Western coffee hegemony with their "For the People's Grind" ethos. Operating from Brooklyn, they've disrupted conventional wisdom by showcasing robusta's unique characteristics—nearly double the caffeine content of arabica with 60% less sugar and fats—through traditional phin filter brewing and ready-to-drink cà phê sữa đá inspired beverages. What distinguishes Nguyen is their refusal to apologize for Vietnamese coffee culture, instead reframing robusta as the future of specialty coffee while building an inclusive movement that connects the refugee experience to the global coffee narrative.