This Brazilian specialty coffee originates from the Minas Gerais region, grown at an altitude of 900-1100 meters above sea level. The Mundo Novo Arabica variety is processed using the pulped natural method. It scores 83.5/100 points and offers flavor notes of chocolate, almond, and raisin. The coffee exhibits naturally sweet characteristics with rounded tones of chocolate and nuttiness, roasted to a medium level to preserve the pleasant nuttiness and light milk chocolate tones.
Kaj and Dan founded Haella around 2019 in Vastaras, setting up a micro roastery inside the Halla Shopping center. The format is intentionally accessible: specialty coffee in a place people already go, rather than tucked away in an industrial zone. They roast weekly, favoring light profiles at temperatures between 185 and 210 degrees Celsius, with most batches finishing in 8 to 11 minutes. What sets Haella apart is the hands on experience it offers. Customers can book sessions where they learn about coffee, taste multiple varieties, and roast their own beans, with food and fika included. Everything is built around the idea that each bean carries a distinct character and story worth discovering.
