Cookie Policy
Last Updated: January 15, 2026
1. Introduction
This Cookie Policy explains how The Way to Coffee, LLC (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website https://www.thewaytocoffee.com (the “Website”).
This policy should be read together with our Privacy Policy, which provides more detailed information about how we process your personal data.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide information to website owners, and enable certain features.
Cookies can be “persistent” (remaining on your device until they expire or you delete them) or “session” cookies (deleted when you close your browser).
In addition to cookies, we may use similar technologies such as:
- Pixels/Web Beacons: Small graphic images that track user behavior.
- Local Storage: Browser-based storage for data persistence.
- Scripts: Code that enables website functionality and tracking.
3. How We Use Cookies
We use cookies and similar technologies for the following purposes:
- Essential/Necessary: To ensure the Website functions properly, including security features.
- Performance/Analytics: To understand how visitors interact with our Website and improve user experience.
- Functionality: To remember your preferences and settings.
- Third-Party/Affiliate: To enable embedded content and affiliate services.
4. Types of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the Website to function and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting privacy preferences or security features.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| __cf_bm | Cloudflare | Bot management and security; distinguishes between humans and bots | 30 minutes |
| __cfruid | Cloudflare | Rate limiting to protect against denial of service attacks | Session |
| cf_clearance | Cloudflare | Stores proof that visitor has passed a security challenge | Up to 1 year |
| __cfuvid | Cloudflare | Rate limiting for specific user sessions | Session |
Legal Basis: Legitimate interest (website security and functionality). These cookies do not require consent as they are strictly necessary.
4.2 Analytics/Performance Cookies
These cookies help us understand how visitors interact with our Website by collecting and reporting information. This helps us improve the Website’s structure and content.
Cloudflare Web Analytics
Cloudflare Web Analytics is a privacy-focused analytics service that does not use cookies or collect personal identifiers. It collects aggregated data only.
| Technology | Provider | Purpose | Storage |
|---|---|---|---|
| Beacon/Script | Cloudflare | Measures page views, referrers, and performance metrics without storing cookies | No client-side storage |
Google Analytics
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years | |
| _ga_[ID] | Used by Google Analytics 4 to persist session state | 2 years | |
| _gid | Distinguishes users for analytics | 24 hours | |
| _gat | Throttles request rate to limit data collection on high-traffic sites | 1 minute | |
| _gac_[ID] | Contains campaign-related information (if Google Ads is linked) | 90 days |
Data Collected: Anonymized IP address, browser type, device information, pages visited, time on site, referral source, geographic location (country/city level).
Opt-Out: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
PostHog Analytics
| Cookie/Storage | Provider | Purpose | Duration |
|---|---|---|---|
| ph_[project]_posthog | PostHog | Stores unique user identifier and session information | 1 year |
| Local Storage: ph_[project] | PostHog | Stores user properties, feature flags, and session data | Persistent |
Data Collected: User interactions (clicks, page views, scrolls), session recordings (if enabled), device and browser information, referral data.
Legal Basis: Consent.
4.3 Third-Party/Affiliate Cookies
Stay22 Accommodation Widget
We use Stay22’s embedded widget to display accommodation options. When you interact with this widget, Stay22 may set cookies on your device.
| Cookie/Technology | Provider | Purpose | Duration |
|---|---|---|---|
| Various tracking cookies | Stay22 | Tracks affiliate referrals, user interactions within the widget, and booking attribution | Varies |
| Session data | Stay22 | Maintains widget state and search preferences | Session |
Data Collected: Interaction with booking widget, search queries within the widget, click data, booking completion (if applicable).
Note: When you click through to a booking provider via Stay22, you will be subject to that provider’s privacy policy and cookie practices.
Legal Basis: Consent.
5. Cookie Consent
When you first visit our Website, you will see a cookie consent banner that allows you to:
- Accept All Cookies: Consent to all categories of cookies described above.
- Reject Non-Essential Cookies: Only allow strictly necessary cookies.
- Customize Preferences: Choose which categories of cookies to accept.
You can change your cookie preferences at any time by clicking the cookie settings link in our website footer or by clearing your browser cookies and revisiting the site.
6. Managing Cookies in Your Browser
In addition to our cookie consent mechanism, you can control cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored and delete them individually
- Block third-party cookies
- Block all cookies
- Delete all cookies when you close your browser
Here are links to cookie management instructions for common browsers:
Please note: Blocking or deleting cookies may affect your browsing experience and prevent certain features from working properly.
7. Do Not Track (DNT) and Global Privacy Control (GPC)
Some browsers offer a “Do Not Track” (DNT) setting that sends a signal to websites requesting that your browsing activity not be tracked. Where technically feasible, we respect DNT signals by limiting non-essential tracking.
Global Privacy Control (GPC): We honor Global Privacy Control signals. GPC is a browser setting that automatically communicates your privacy preferences to websites. When we detect a GPC signal, we treat it as a valid opt-out of non-essential cookies and the “sale” or “sharing” of personal information under applicable privacy laws including CCPA/CPRA. You can enable GPC in browsers that support it or by installing a browser extension.
8. International Visitors
8.1 European Economic Area, United Kingdom, and Switzerland
For visitors from these regions, we obtain your consent before placing non-essential cookies on your device, in accordance with the GDPR, UK GDPR, ePrivacy Directive, and Swiss Federal Act on Data Protection (nDSG/FADP).
Strictly necessary cookies do not require consent as they are essential for website operation and security.
8.2 California Residents
Under the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), the use of certain cookies may constitute a “sale” or “sharing” of personal information. You can opt out of such cookies through our cookie consent banner or by enabling the Global Privacy Control (GPC) signal in your browser. We honor GPC signals as a valid opt-out request.
9. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. The “Last Updated” date at the top of this policy indicates when it was last revised.
We encourage you to review this policy periodically.
10. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
The Way to Coffee, LLC
7901 4th St N, STE 300
St. Petersburg, FL 33702
United States
Email: [email protected]