Genesis Blend

About This Coffee

The Genesis Blend is a balanced coffee crafted from Brazil Castanhas and El Salvador Finca Lima Picaflor beans. This washed-process coffee is grown at an altitude of 1,500 meters. It features a rich body with tasting notes of chocolate and caramel. Designed with espresso and latte lovers in mind, this versatile blend is suitable for a variety of brewing methods.

Origin

Finca Lima Picaflor (El Salvador)

Castanhas (Brazil)

Flavor Notes

Chocolate, Caramelized

Roast Level

Medium Dark

Processing

Washed

Typology

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His Brew Roastery

His Brew Roastery was started in 2020 by brothers Josh and John in their parents' car porch in Shah Alam, using a 200g home roaster during Malaysia's lockdown. What began as a side project grew rapidly, moving to a commercial space in 2021 with a 3kg roaster before upgrading to a 6kg machine to meet demand. The roastery operates under a "No Fluff, Just Coffee" philosophy, letting each single origin speak for itself through small batch roasting and careful sourcing from Ethiopia, Colombia, Panama, and Indonesia. Josh, a former data analyst, handles the business side while John leads roasting, and the pair have sold over 100,000 bags nationwide since launch. Their name is a quiet nod to the brothers' faith, and that understated sincerity carries through in everything from their sourcing transparency to their partnerships with more than 20 independent establishments across Malaysia.

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