Joel Olivo - Enmielado

Carlos de la Torre, a multi time Mexican National Barista Champion in 2017 and 2019 who also holds National Brewers Cup, Cup Tasters, and Coffee in Good Spirits titles, founded Café con Jiribilla in Mexico City in 2017 with his wife Yarismeth Barrientos and a clear mission to source exclusively from Mexican farmers and prove that the country's coffees could compete at the highest level of specialty. The operation began with Carlos roasting at home on a tabletop five pound capacity Trejo branded machine he bought for under a thousand dollars and described affectionately as a Frankenstein, and the roastery still works on small machines holding only a few pounds at a time, a scale that allows each lot to receive individual attention. The roastery's first wholesale customer was Pujol, one of the world's most celebrated restaurants, which chose Café con Jiribilla to supply coffee for its cafe concept Eno, and the business has since grown primarily through restaurant partnerships rather than the traditional cafe channel. Every bag carries space for the roaster to sign their name so customers know exactly who roasted the batch, and the team holds weekly cupping sessions where buying and roasting decisions are made collectively rather than by a single palate. Carlos separated the roastery brand from his cafe Avellaneda in Coyoacán because he found that coffee shops and restaurants preferred buying from a dedicated roastery name, and Café con Jiribilla has since become one of Mexico City's most respected specialty roasters, built entirely on Mexican coffee and the conviction that the country's producers deserve a champion.