Morning Brew Blend
Verve Coffee RoastersAbout This Coffee
This blend features coffee from the Sidamo region of Ethiopia, grown at 1500-2000 meters altitude by various smallholders using natural processing. The coffee includes JARC varieties and local landraces, offering a flavor profile of sweet plum and nectarine, warm black tea notes, and a clean, smooth finish. It is roasted light to highlight brightness and layered complexity.
Origin
Sidamo (Ethiopia)
Flavor Notes
Black Tea, Plum
Roast Level
Light
Processing
Natural
Typology
ArabicaJarc Varieties, Local Landraces
VC
Verve Coffee Roasters
Founded in Santa Cruz, California, in 2007 by college friends Ryan O'Donovan and Colby Barr, Verve Coffee Roasters was born from a shared passion for music, design, and coffee.The duo combined Ryan's coffee industry background with Colby's entrepreneurial spirit to build a brand focused on the third wave coffee movement. Their approach is rooted in direct trade partnerships through their Farmlevel Initiative, which emphasizes paying premiums for quality and investing in coffee-producing communities. They roast in small batches on vintage Probat roasters, aiming to craft a future for coffee that is equitable and innovative.
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