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Madcap Coffee Company was founded in 2008 by Trevor Corlett in Grand Rapids, Michigan, starting with a café on Monroe Center where he also roasted the coffee. Corlett, who won the 2016 Eastern Conference United States Barista Competition and placed as high as third at nationals in consecutive years, brings a competitive barista's precision to the roasting program. The company now operates from a dedicated roastery and training space on Fulton Street, with additional locations in Grand Rapids, Leland, and a fourth café opening in Ferndale in early 2026. Revenue splits evenly between retail and wholesale, and the training facility is designed to be visible to patrons, making education a public facing part of the brand. Madcap's growth over nearly two decades has made it one of the defining specialty roasters in the Midwest.