Rogicha

Euphoria Coffee was started in 2017 by Nick Yost and Trevin Jensen in a garage in West Union, Iowa. The roastery now operates a 15 kilo Genio roaster and sources exclusively through direct relationships with farmers in Guatemala and Colombia, paying roughly double local market prices and visiting origin each year to maintain those partnerships. Yost insists on personal access to every farmer he buys from, building the kind of trust that allows for transparent pricing and a program that lets customers send handwritten notes directly to producers through QR codes on each bag. The operation expanded in late 2024 with a second location in Calmar, Iowa, while the original West Union storefront was passed to a longtime team member to run independently. Euphoria remains a micro roastery by design, focused on single origin lots from named producers and driven by the belief that exceptional coffee starts with genuine relationships at the farm level.