Single-farm coffee from the Chelchele region of Ethiopia, produced by Shibru Dube at 2,100 meters altitude. Ethiopian Heirloom varieties (Kurume, Dega) processed using the natural method. This is from Shibru's 2025 harvest and his second year exporting to the US market after committing to specialty production in 2024. The coffee offers soft, complex citrus, floral, and stone fruit notes reminiscent of a washed Ethiopian coffee, with tasting notes of sangria, grape jelly, and watermelon.
Origin
Chelchele (Ethiopia)
Flavor Notes
Floral, Citrus Fruit, Sangria, Grape Jelly, Watermelon, Stone Fruit
Vivid Coffee was founded in 2015 by Ian Bailey in Winooski, Vermont, initially roasting on a five kilo machine in the back of a local ice cream parlor. Bailey built the company around direct relationships with small farms, in some cases purchasing entire harvests year after year to provide producers with stability and predictability. The roasting style is clean and precise, designed to let each coffee's terroir speak without interference. Vivid's sourcing framework is values driven, shaped by the realities of climate change, coffee plant disease, and the global coffee price crisis that affect the producers it works with.
