43 Coffee was established in 2017 in Kuala Lumpur and has since relocated its roastery to Shah Alam. The company works exclusively with 100% Arabica beans imported directly from highland growing regions, applying a light roasting method designed to fully express each bean's natural character. Their approach is guided by five core strategies: transparency, traceability, ethics, responsibility, and a transition toward sustainability. Environmental conditions during roasting are meticulously recorded to ensure consistency and quality across every batch. 43 Coffee positions itself as a micro roaster dedicated to redefining artisan coffee standards in Malaysia.