Aidy founded 47 Degrees in Derbyshire, with the company registered in 2014 and operations launching after he was made redundant in 2017. The name refers to the 47 degree belt between the Tropics of Cancer and Capricorn where the world's coffee is grown. Everything is hand roasted in small batches from the roastery in Langley Mill, with an emphasis on honest pricing and accessible quality. The approach has been validated by over 29 Great Taste Awards from the Guild of Fine Food, earning recognition as a Great Taste Producer, and the coffees have been featured in The Times. The range covers single origins from Guatemala, Colombia, and Brazil alongside blends, with wholesale partners receiving freshly roasted coffee weekly.