Archetype was founded by Isaiah Sheese in Omaha, Nebraska, drawing on roughly 20 years of specialty coffee experience including stints at Doubleshot Coffee, Topeca Coffee Roasters, and Anodyne Coffee Roasters. Sheese won the 2023 U.S. Barista Championship and went on to place fourth at the World Barista Championship the same year, using a Pink Bourbon from Finca Buena Vista in Colombia for his competition coffee. The roastery takes a small batch approach focused on single origin coffees and seasonal features, with a style the team describes as Scandi merican, blending Nordic influence with an American sensibility. Archetype operates three locations across Omaha: the Blackstone District flagship, a Little Bohemia site housing the roastery training lab and production facility, and a third in the Millwork Commons development.