Nasser AlMaskri leads this Abu Dhabi based roastery, which operates under the philosophy of "the art of slow." Coffee is roasted fresh in small batches in Abu Dhabi, sourced through direct partnerships with farmers in Colombia, Ethiopia, Brazil, and other origins. The lineup includes signature blends like Black Panther and Latino alongside more experimental releases featuring anaerobic processed and fruit forward lots suited to pour over brewing. The roastery supplies over 1,200 independent cafes across the UAE, making it one of the larger wholesale operations in the country. Multiple locations across Abu Dhabi and Dubai each carry a distinct atmosphere, from quiet, remote work friendly spaces to livelier brunch settings.