Hai Coffee Roaster launched in Bangkok founded by Makhawan Kijyakonont (View). View brings years of experience working with Thailand's rapidly improving coffee sector, focusing on clean, balanced cups that showcase the country's evolving coffee quality. The name "Hai" actually means "ocean" in Chinese, symbolizing their deep dive into exploring fresh flavors, whether they're sourcing top-notch local Thai beans from Chiang Rai or grabbing distinct micro-lots from abroad. When it comes to roasting, they keep things sweet, usually leaning towards lighter profiles that highlight the bean’s natural vibes rather than burying them in heavy roastiness.