Heart Coffee Roasters was founded in 2009 by Wille and Rebekah Yli-Luoma in Portland, Oregon. The roastery operates a Probat drum roaster visible through the windows of its Burnside cafe, making the roasting process part of the everyday experience for visitors. Heart sources beans through direct trade relationships with producers across Kenya, Ethiopia, Colombia, Honduras, Mexico, Brazil, and Guatemala, visiting farms annually to maintain those connections. Every bag carries a roast date and batch number linked to internal testing records, reflecting a philosophy built around traceability and consistency. The roasting style emphasizes even development that maximizes sweetness without tipping into over roasting, aiming for fruit forward, juicy profiles. Heart has grown to serve over 120 wholesale accounts while maintaining the exacting standards that earned it recognition as one of the top roasters in the country.