Jaguar Coffee positions itself as a celebration of Latin American coffee heritage, and was founded by Keyton and Greg, two brothers. Their mission centers on carrying "the pride and beauty of Latin American heritage" through balanced, clean roasts that emphasize sweet natural flavors born from Latin American soil. Their approach focuses on showcasing the authentic character of Latin American terroir through careful roasting that preserves the inherent sweetness and complexity of beans sourced from their heritage regions. Operating with three distinct ranges—Clásico for everyday moments, Último for elevated experiences, and Exótico for special occasions—they've created a thoughtful curation system that honors both accessibility and exclusivity while maintaining their core philosophy that "at Jaguar we are all family, thanks to the connection that a simple cup of coffee can bring."