Founded by Juan Diaz, a US Barista Championship finalist, KWC operates as a global coffee network connecting roasters with Colombian producers. The company runs origin trips and retreats, offering micro exports with minimum orders as low as 10kg via air freight, providing full traceability from farm to cup. Their model emphasizes Knowledge, Women producers, and Collective smallholder sourcing while maintaining deep connections with farmers across Colombia's diverse growing regions. KWC has expanded to include sourcing, roasting, and export divisions, serving coffee professionals worldwide.