lonich opened in Tokyo in 2023, founded by Ryosuke Maruyama and Tatsumi Niizato, who first bonded over coffee while studying at Kwansei Gakuin University. The roastery sources specialty beans from global auctions and conducts direct imports from Yunnan Province in China, building relationships with local farms and exporters. lonich operates as an omakase style tasting destination rather than a traditional walk in shop, offering curated coffee courses that guide guests through carefully sequenced cups. The philosophy centers on revealing hidden flavors and dimensions in each bean through precise, artisan roasting, grounded in the belief that quality is determined at harvest and honored through process.