Luminous Coffee was founded in 2020 by Mason Salisbury and Lexus Quirante in Las Vegas, Nevada, operating a distinctive pink powder coated Loring roaster in an 1,800 square foot space shared with Dark Moon Coffee. The company follows a Dropstore model, releasing small batch coffees exclusively on Fridays for 24 hour windows, with subscribers getting early access before the public. Luminous sources through direct trade relationships and donates to the Christian Urban Development Association in Arequipa, Peru, supporting education and health projects in coffee growing communities. The two person team has earned recognition from the Specialty Coffee Association's Coffee Design Awards and a Coffee Roaster of the Month designation from Commonly Coffee.