Sơn Pacamara is the project of Mr. Son Nguyen, a true pioneer who helped kickstart the specialty Arabica movement in Da Lat around 2010, defying the country’s reputation for mass-market Robusta. Operating as a genuine farm-to-cup setup, they handle every single step right on their estate, from nurturing the trees to roasting small batches. Their roasting style leans towards lighter, cleaner profiles designed to let the natural sweetness and complex fruit notes of the Vietnamese terroir really shine.