Andrew Aamot co founded Strava Craft Coffee in Denver, Colorado in 2015, and the company became the first in the United States to bring hemp infused specialty coffee to market in 2016. Their proprietary InBalance infusion process integrates CBD directly into premium coffee beans during roasting, available in three strength levels. The coffee itself is 100 percent Arabica, sourced from sustainable high altitude farms along the equator with an emphasis on traceability and long term grower relationships. Strava has averaged over 100 percent year over year growth since launch, carving out a distinct niche at the intersection of specialty coffee and wellness.