This is a 2024 Cup of Excellence winning coffee from Peru. The coffee comes from the Campo Verde farm, located at 2405 meters above sea level. Campo Verde, meaning calmness, happiness, and prosperity, was the first coffee farm established in this grassland area with little vegetation. The farm is in a cool climate zone with many trees of different species, previously considered unsuitable for agriculture due to cold temperatures and distance from the main road. The coffee is washed processed and features Geisha and Bourbon varieties. This Cup of Excellence winner underwent rigorous evaluation by expert judges for its exceptional quality, unique flavor profile, and aroma.
The Hub is a Malaysian specialty roastery that’s been shaping the local coffee scene since 2015, back when third wave coffee was only just taking off. Founded by Nicholas Tay and Yuki Teh, it’s built on Nicholas’s deep obsession with roasting, sharpened through hands-on training with some of the world’s top roasting professionals. What really sets The Hub apart is sheer range: at any given time they carry up to 40 different coffees, including Geishas and Cup of Excellence lots. The roasting philosophy leans quality-first and origin-driven, with enough depth to satisfy serious filter nerds and adventurous espresso drinkers alike.
