This coffee is from Ethiopia's Guji region, specifically from the Alaka Korchema farm in the Hambela Wamena woreda at 2050 meters altitude. Produced by Aman Adinew and Tariku Adinew through Metad, the farm follows a semi-forest farming model with native climax tree species. The coffee is grown in organized plots with varieties including 74140, 74110, 74112, 75227, and Heirloom. The farm is organically managed with hand-harvested cherries and natural processing. Drying occurs on traditional African raised beds for three to four weeks. This is a developed version of Alaka with a slightly more developed profile, intended for espresso or more developed filter coffee. Flavor notes include peach cobbler, elderflower, and blackberry compote.
Quo Coffee Roasters was founded in late 2024 in Skarhamn, Sweden, by Christian Gullbrandsson, Sarah Gerlam Madura, and Hayden Moyle, a team with more than 40 years of combined specialty coffee experience. The roastery sources 100 percent specialty grade coffee through direct trade, and became the first Nordic partner in Clean Ocean's sail freight initiative, shipping green coffee by sailboat to reduce its carbon footprint. Quo roasts to accentuate each bean's natural character, treating transparency and sustainability as foundational commitments rather than afterthoughts. The company's name is a challenge to the status quo, reflecting its founders' belief that the specialty coffee industry can do better on equity and environmental impact.