This blend is roasted to a medium color to add a subtle sharpness, making it ideal as a morning coffee. The coffee is sweet with notes of orange chocolate at the front, followed by red grape in the middle of the cup, and finishing with honey and chocolate notes. The medium roast provides sharpness and higher caffeine content, creating a sweet and rich flavor profile that works well with milk and can also be used for espresso.
Founded in 1983 by Mike McLaughlin, a Richmond schoolteacher, alongside Pete and Bob McLaughlin, this family owned roaster began with a repurposed peanut roaster holding just 10 pounds per batch. Based in Emeryville, California, McLaughlin has evolved into a multigenerational operation with Mike's son Mark rejoining the family business after a career in Silicon Valley tech. The company sources and roasts premium coffee beans with the same precision and care it has maintained since its founding, blending traditional values with modern specialty coffee standards.
