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ICON 64 - Jarma Matlaa, Ja'adi Natural

ICON 64 - Jarma Matlaa, Ja'adi Natural

Plot Roasting

About This Coffee

This coffee is produced by four farmers from the village of Jarma in the East Haraz region of Yemen. Grown at an altitude of 2,350 meters, this coffee is of the Ja'adi cultivar and is processed using the natural method. It represents a high-altitude Yemeni coffee with distinct regional characteristics.

Origin

West Haraz (Yemen)

Flavor Notes

Roast Level

Medium Light

Processing

Natural

Typology

Arabica
Ja'Adi
PR

Plot Roasting

Plot Roasting is a specialty roastery in Woolwich, London, built around precision, transparency, and traceability. They can tell you exactly who grew each coffee, which farm it came from, and often the exact harvest day. The range is tiered by cup score: Competition Series lots scoring 90 and above, Microlots at 88 to 89, and Specialty at 80 to 87. Processing methods run from anaerobic fermentation and carbonic maceration to thermal shock. Long term producer relationships are central to the model, and the team spans expertise in agriculture, logistics, engineering, and roasting. Plot also runs a coffee school and treats wholesale partners as collaborators.

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