Madagascar . Itasy

About This Coffee

This coffee comes from the Itasy region in Madagascar's central highlands, where around two hundred smallholder farmers cultivate coffee between 1,200 and 1,500 metres above sea level. Volcanic soils and cooler temperatures slow cherry development, building structure, clarity, and depth. Grown from heirloom Red and Yellow Bourbon varieties introduced in the nineteenth century, the coffee is washed, a process that highlights precision, balance, and definition in the cup. The flavor profile includes roasted hazelnut, olive oil, whipped cream, and chocolate cake. Madagascar's isolation has preserved traditional Bourbon varieties over generations, making it one of the world's most important reservoirs of coffee genetic diversity.

Origin

Itasy (Madagascar)

Flavor Notes

Olive Oil, Roasted Hazelnut, Whipped Cream, Chocolate Cake

Roast Level

—

Processing

Washed

Typology

Arabica

Red Bourbon, Yellow Bourbon

Buy from Roaster

Qima Cafe

Qima Cafe describes itself as the UK's first tree to cup café. It is the retail arm of Qima Coffee, an ethical sourcing and trading organisation that works with a network of over 7,000 smallholder farmers and supplies specialty roasters across 40 countries. The café operates two London locations, in Covent Garden and on Warren Street, both of which won Good Food Blue Ribbon Awards for 2025/26. Qima's expertise in coffee genetics gives them access to coveted varieties including Gesha, Sudan Rume, and Yemenia, and their Best of Yemen auction lots have sold for nearly $1,000 per kilogram. Through the Coffee Tree Per Cup programme, every cup sold funds a young coffee tree for a farmer, and growers receive on average over 400% more than the standard international market price.

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