This coffee is produced in the Ethiopian highlands where coffee culture is ancient. The fertile lands support a polyculture agricultural system allowing farmers to combine food crops and coffee on the same plots. Produced by smallholders from the Adjacent Farmer Cooperative in the Yirgacheffe region at 2050 meters altitude. The coffee is heirloom variety and processed using the washed method. Cherries are handpicked, then pulped to remove the mucilage. The beans are soaked for 48 hours and dried on African beds for 18 to 21 days. Flavor notes include elderflower, apricot jam, and custard.
Quo Coffee Roasters was founded in late 2024 in Skarhamn, Sweden, by Christian Gullbrandsson, Sarah Gerlam Madura, and Hayden Moyle, a team with more than 40 years of combined specialty coffee experience. The roastery sources 100 percent specialty grade coffee through direct trade, and became the first Nordic partner in Clean Ocean's sail freight initiative, shipping green coffee by sailboat to reduce its carbon footprint. Quo roasts to accentuate each bean's natural character, treating transparency and sustainability as foundational commitments rather than afterthoughts. The company's name is a challenge to the status quo, reflecting its founders' belief that the specialty coffee industry can do better on equity and environmental impact.
