Sample Coffee was founded by Reuben Mardan in 2011, starting as a small espresso bar in Surry Hills and adding a roastery in 2014. The name "Sample" reflects the vision of creating a place where customers could easily taste and learn about coffees from diverse regions. They take a no-nonsense approach to making coffee accessible, delicious, and exciting. As a certified B-Corp, they are committed to social responsibility and source, roast, and brew coffees they are passionate about, highlighting the natural features of each lot.