Ethiopia Ayele Tulu

Rumbaba is an independent specialty coffee roastery based in Amsterdam East whose mission is to bring high quality specialty coffee into daily life, an emphasis on the everyday that distinguishes it from roasters who position their product as a rarefied or occasional luxury. The roastery, which the team calls the mothership, is where each batch is carefully roasted and refined to highlight the best flavors in sustainably sourced beans, and visits are available by appointment for customers and trade partners who want to see the production process firsthand. Rumbaba runs weekly cupping sessions featuring the current lineup and highlighting new, exclusive, or special story coffees, alongside a Barista Basics educational series led by team member Farouq that guides home baristas through crafting the perfect cup using Rumbaba beans. The shop sells fresh coffee beans, espresso, filter coffee, brew gear, and grinders, and the operation offers a subscription service built around Daily Drinker selections with customizable size and billing schedules designed to make reordering effortless. Playfully packaged and thoughtfully roasted, Rumbaba has carved out a loyal following in Amsterdam East by treating specialty coffee not as a destination experience but as something that belongs in the rhythm of ordinary mornings.