Damn Fine Coffee Roasters, operating under Fits Retail (Pvt) Ltd as part of the Aberdeen Holdings group, expanded its roasting and processing activities around 2021 to champion locally sourced coffee from Sri Lanka’s highlands. The company is headquartered in Colombo. Beyond its origins in coffee equipment and services, it has become a significant processor and roaster of specialty coffee beans. Damn Fine collaborates with more than 300 smallholder farming families across the central highlands, including Kotmale and Matale, to ethically source Arabica beans.