Sharif and Jessica founded Modus Coffee in early 2015 on Broadway between Cambie and Main in Vancouver, choosing the Latin word for "way" or "method" to describe their structured, transparent approach to the craft. They roast on a Loring using smart roast technology, producing light to medium profiles that emphasize clarity and sweetness across single origins from Ethiopia, Kenya, Colombia, Guatemala, Costa Rica, and El Salvador. The team includes Q graders and certified SCA professionals, which shows in the detailed origin information and transparent pricing they share with customers. Regular public cuppings and education workshops are a core part of the operation, alongside a wholesale program that supplies specialty cafes across British Columbia.